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Social Media Crisis Management
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When: 05/03/2018
9:30 am to 2:00 pm
Where: Glenelg Country School
12793 Folly Quarter Road
Ellicott City, Maryland  21042
United States

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The golden age of social media is upon us, and leaders are learning how to use these powerful new tools to communicate quickly and effectively in a crisis. Social media has changed the landscape of crisis management and how we acquire, disseminate and analyze information. This interactive session – facilitated by one of the foremost authorities on crisis management – will explore how a range of social media tools may be used to enhance crisis communications. Workshop will include whole group discussions, real situation scenarios, and role-play to further prepare for the inevitable crisis. 

Agenda Includes:
Crisis Management, Leadership and Realities Crisis Communications 
Response Statement (Group Work)
Crisis Scenario (Exercise)
Crisis Scenario (Role-play)
Workshop Wrap-up/Q & A

AIMS Members: $90 (through April 19) or $100 (After April 19)
NON AIMS Members: $120  (through April 19) or $135 (After April 19)

If you plan to register 5 or more people for this event, you are entitled to a 10% off discount per person. Please call AIMS at 410-761-3700 for a promotional code you may use when registering your group.
Please note that NO REFUNDS will be issued for cancellations for this class after April 23rd. 


Consent to Use of Photo / Video / Audio: Registration, attendance at, or participation in AIMS meetings and other activities constitutes an agreement by the registrant to AIMS’ use and distribution (both now and in the future) of the registrant or attendee’s image or voice in photographs, videos, electronic reproductions, and audio of such events and activities.

Scott Talan,
MPA, is an assistant professor of Public & Strategic Communication. Talan is an expert in social media and personal branding honed through communications experience in four distinct fields: TV News, Politics, Nonprofits/NGO's and Higher Education. Talan has worked at the United Nations, Harvard University and the March of Dimes.  Talan wrote at ABC News Good Morning America. He's also reported on-air for local TV news stations in several states including California, New Mexico, and Florida while covering politics including the 2000 presidential recount story where he bested other reporters for stories and interviews.

Before news, Talan was as an elected city council member and Mayor of Lafayette, California.  Talan received his Master in Public Administration from Harvard's Kennedy School of Government, studied broadcast journalism at Stanford, and completed his BA at the University of California at Davis in Political Science and Economics.  Prior to joining American University Scott was an adjunct faculty member at George Washington and Johns Hopkins. In the summer of 2012 Talan also taught media courses in China at Xiamen University and lectured at Renmin University. He has also guest lectured at Japan's Ritsumeikan University.

Professor Talan serves as a Faculty in Residence living on campus at AU, extending the teaching and learning outside the classroom. He also advised the student run Social Media Club. In 2013, Talan conducted research on the nature of student awareness of current employer recruiting practices and gave a TED-x talk based on this project. He has given the 'Last Lecture' as well on the topic of personal branding. Additionally he has spoken many times at academic conferences on social media best practices in a classroom setting as well as use of other technology and teaching tools.



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