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Admission and Communications Workshop
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When: 4/29/2014
From 8:30 AM to 12:00 PM
Where: Glenelg Country School
12793 Folly Quarter Road
Ellicott City, Maryland  21042
United States

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Data-Driven Admission for Enrollment Success

Today's admission professionals face recruitment challenges and budget demands that weren't even on the radar 10 or 20 years ago. Admission directors operate under daily pressure to fill seats and meet tuition revenue targets in an ever-changing market. Yet too few admission directors have a voice on par with the rest of the head's senior leadership team when it comes to important decisions directly affecting admission and enrollment. By utilizing SSATB’s data-driven approach, admission leaders can gather and analyze relevant information, identify trends, raise their professional profiles and help lead their organizations to achieve enrollment success.

SSATB’s Director of Outreach, Dave Taibl, works with schools throughout the Mid-Atlantic, Southeast and as far west as Texas. He brings two decades’ experience as a teacher, coach, and administrator to inform his work for independent schools. He began his career in 1993 as an intern at Christchurch School, a coed boarding and day school in Virginia’s Tidewater region, working as a dorm parent, coach and English teacher. Dave soon entered the admission field and served as the school’s Director of Admission until 2000, when he joined the administration at St. Stephen’s and St. Agnes School in Alexandria as the Dean of Students. He oversaw enrollment management and fundraising as the Assistant Head of School at Stuart Hall from 2005 through 2008, assisting in the successful merger with Hunter McGuire School to create a cohesive K-12 school in Staunton, Virginia. Dave also served as the General Manager of an adaptive reuse, commercial real estate development project in Staunton, overseeing the building’s renovation and marketing initiatives in order to promote and align the company’s objectives with broader community goals for the City’s original high school building. Currently based outside of Washington, D.C., Dave holds a B.A. in English Literature from Washington College (Md.) and a M.Ed. from the University of Virginia’s Curry School of Education.

The Strategic Outlook for Independent Schools

In this session, Ron Goldblatt, AIMS’s Executive Director, will share an analysis of data from AIMS schools and identify critical strategic trends, with a discussion of implications for admission and communications strategies.

Ron Goldblatt has been AIMS’s Executive Director for fifteen years. Prior to that, he was Head of School at The Key School in Annapolis, and a girls’ boarding school in Connecticut. Ron began his career forty years ago as a litigator with a law degree from the University of Chicago. He speaks widely to Boards and Heads about strategic and governance issues.

Registration Deadline Date: 4/18/2014 (no refunds after this date)

$65 (includes lunch)

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