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Micro-communities: Targeting and Marketing to Your Prime Potential Families
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When: 09/25/2019
10:00 am to 12:00 pm
Where: St. Anne's School of Annapolis
3112 Arundel on the Bay Road
Annapolis, Maryland  21403
United States

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Category: Direct Instruction


By now, we've all seen ads online that cause us to double-take and scratch our heads. 'How did they know I was thinking about maybe traveling to San Diego next spring?' That power is at your fingertips too, and to thrive in today's market, micro-targeting strategies are essential.


In this workshop, you will learn how your brand messaging can be tailored to grab the attention of your "best customer" using persona-based targeting, and how to deliver the right message to the right people in micro-communities. Various online tools—both paid and free--for identifying those communities will be demonstrated.

AIMS Members: $20 (through September 11th) or $30 (After September 11th)
NON AIMS Members: $40 (through September 11th) or $50 (After September 11th)


Please note that NO REFUNDS will be issued for cancellations for this class after September 15th. 



Trevor Waddington is an educational entrepreneur and former teacher with 17 years of experience working in independent schools as director of admission, marketing, communication, and financial aid - to name a few.


He is the founder of DCschoolHUB and NYmetroSchools, digital platforms that help educate parents and students about the different educational opportunities and where they can find them. Trevor founded Truth Tree Consulting, a full-service firm focusing on enrollment management, brand development, and marketing strategies for schools seeking edge-defining excellence.  


Consent to Use of Photo / Video / Audio: Registration, attendance at, or participation in AIMS meetings and other activities constitutes an agreement by the registrant to AIMS’ use and distribution (both now and in the future) of the registrant or attendee’s image or voice in photographs, videos, electronic reproductions, and audio of such events and activities.


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