Print Page   |   Contact Us   |   Sign In   |   Register
Fall Enrollment Management Gathering
Tell a Friend About This EventTell a Friend

When: 12/09/2019
9:00 am to 2:00 pm
Where: Chesapeake Bay Foundation
6 Herndon Avenue
Annapolis, Maryland  21403
United States

Online registration is closed.
« Go to Upcoming Event List  



The Power of Data: The 5 most persuasive strategies for telling the story of your school through measurable (though rarely measured) outcomes.


In the Independent School “New Normal” era, the most compelling reasons to choose an independent school now employ the language of metrics.


Prospective parents may find your campus to be impressive, your mission statement and traditions charming and your faculty first-rate.  Earlier generations of parents focused on these and other resources that historically defined the value-for–tuition at your school.  Current parents  (the most anxious generation of parents in modern history) place less value on school resources and need more data on the experience of the student, the long-term benefit of that experience and school-related outcomes that will lead to success in their children’s adult careers and citizenship.


Independent schools are wise to consider strategies for measuring “what we value most and what we do best”.  There will always be a place for anecdotes, testimonies and poetic tributes in defining our role in student’s lives.  However, quantifying our value in a broad variety of impacts can be done authentically and convincingly. 


This workshop will describe how forward looking schools can employ the language of metrics to sharpen their Value Propositions.


More details on breakout sessions and additional details on the day's program will be available in early September.


AIMS Members: $ 85 (through November 25th) or $95 (After November 25th)
NON AIMS Members: $170 (through November 25th) or $180 (After November 25th)


Please note that NO REFUNDS will be issued for cancellations for this class after December 5th.



Doug Lyons was the former Executive Director of the Connecticut Association of Independent Schools (2004 to 2019). A graduate of Villanova University, Doug has Masters and Doctoral degrees from The University of Pennsylvania. He began his career in public education, serving for twenty years in the New Jersey public schools as a teacher, coach, school principal and Superintendent of schools. Doug has taught students at every level of education: lower, middle and upper school, undergraduate and graduate school.  In 1992 he left the Superintendency in Mt. Lakes N.J. to accept the position of Headmaster of the Greenwich Country Day School, Connecticut’s largest independent school.

Doug’s publications on education and on parenting have appeared in local, state and national journals and in the popular media, including Independent School magazine,  The New England Independent School Guide, Executive Educator, Connecticut Magazine and The New York Times. Doug has served on many non-profit boards and committees, among them the boards of the St. Angela’s School in the South Bronx, N.Y., the Freedoms Foundation in Valley Forge, PA, the United Way, YMCA and The Community Answers Service Organization in Greenwich CT. Doug is currently serving on the Stonington CT Planning and Zoning board and on the vestry of the Calvary Church in Stonington, where he also serves as the President of the Nursery School Board of Trustees.

Doug is a frequent presenter at NAIS Annual Conferences and at regional conferences. He recently served as a Featured speaker at the ECIS Leadership Conference in Brussels, Belgium.

Doug believes that an independent school education confers life-long advantages. He has 4 grandchildren in independent schools – and he is paying tuition again – happily!



Consent to Use of Photo / Video / Audio: Registration, attendance at, or participation in AIMS meetings and other activities constitutes an agreement by the registrant to AIMS’ use and distribution (both now and in the future) of the registrant or attendee’s image or voice in photographs, videos, electronic reproductions, and audio of such events and activities.


Membership Software Powered by YourMembership  ::  Legal