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Marketing and Strategy Summer Crash Course
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7/10/2019 to 8/7/2019
When: 07/10/2019
8:30 am to 9:30 am
Where: Rebel Haiku
787 Oella Avenue
Ellicott City, Maryland  21043
United States

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Category: Hands-on


Rebel Haiku, in partnership with the Association of Independent Maryland & DC Schools, is pleased to announce a Marketing & Strategy Summer Crash Course, the perfect off-the-shelf training program for in-house marketers and communicators who are busy 24/7. This 5-week session begins with strategic planning and goal-setting, a much-needed skill set for school communications staff who are at capacity with the daily tasks of their role. After creating a base of strategy and measurement, the rest of the program focuses on practical training in a variety of functional marketing areas such as social media, video, design, content, and more.


After each week’s formal training time, attendees can stick around at the Rebel Haiku space to work on tasks specific to their organization and get real-time help along the way. Here’s a sample of what attendees will learn over the session:

• Strategic planning and brand differentiation
• Creating a content program with predictability and accountability
• How to scale creative output whether you’re a team of 1 or 10
• Management and organization for marketing planning
• Templates, guides, and free design tools to make more, faster
• Social video, gear, budgeting, and workflow
• Getting the most out of your website and social media channels
• Creating a measurement ecosystem and leveraging analytics
• Training content tailored specifically for independent school professionals

In order to give the most effective and customized training possible the class will be limited in size on a first-come, first-served basis. The 5-week class will be held at Rebel Haiku’s 3,500 square foot training lab and studio in Ellicott City, MD. Each session is led by Rebel Haiku CEO Jon Barnes, a veteran communicator and past workshop facilitator with AIMS, author of Creative Threads, and worldwide career coach/trainer. 
Learn more about Rebel Haiku:


Class Details
• Classes held Wednesday mornings from 8:30 – 9:30 am
• Includes optional practicum time after class until 10:30 am
• Classes run July 10 – Aug 7
• Includes full access to studio and gear

Important notes: 

  • 8 (eight) participants will be needed to run the program.
  • Registration deadline is June 30th!
  • Payment due in advance of first class on July 7th (schools will be invoiced or credit card payment can be made at time of registration)
  • No REFUND will be issued for cancellation after June 30th! 

AIMS Members: $500 (for complete 5-week program)

(If more than one person attends from same school, cost for second person will be $100 - this "discount" will be handled by AIMS during invoicing process.)


Consent to Use of Photo / Video / Audio: Registration, attendance at, or participation in AIMS meetings and other activities constitutes an agreement by the registrant to AIMS’ use and distribution (both now and in the future) of the registrant or attendee’s image or voice in photographs, videos, electronic reproductions, and audio of such events and activities.




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