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From Zero to Video Hero!
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When: 09/21/2018
10:00 am to 1:00 pm
Where: ADG Creative
7151 Columbia Gateway Drive
Suite B
Columbia, Maryland  21046
United States

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Category: Hands-on


From Zero to Video Hero!
Creating video is all fun and games until it comes time to outsource it and you get that first estimate. Gulp. It costs how much? What about doing it in house? Is an iPhone enough or do you need to drop $15,000 on a DSLR rig with green screen studio set up? And once you film something, who’s going to edit? Video is a lot to think about and while the tools of the trade are more affordable than ever before the challenge isn’t all about the cost. It’s also about developing a workflow, incorporating a storytelling strategy, and building video into a communications ecosystem you already have in place.

In this class you’ll learn how to:

  • Incorporate video into your existing communication infrastructure
  • Source the right video gear or work with what you have
  • Think about video in three tiers: Production, Mid-tier, and On-the-Go
  • Film and edit on the fly using nothing but your smartphone and a lav microphone
  • Create eLearning and courseware content without breaking the budget
  • Gauge expectations around video
  • Create a studio or filming space on the cheap
  • Create a team around video
    And more! 

Lunch will be included.

Location: ADG Creative


AIMS Members: $65 (through September 7th) or $75 (After September 7th)
NON AIMS Members: $85 (through September 7th) or $95 (After September 7th)
Please note that NO REFUNDS will be issued for cancellations for this class after September 11th. 


Consent to Use of Photo / Video / Audio: Registration, attendance at, or participation in AIMS meetings and other activities constitutes an agreement by the registrant to AIMS’ use and distribution (both now and in the future) of the registrant or attendee’s image or voice in photographs, videos, electronic reproductions, and audio of such events and activities.


Presenter Info:



A true creative communicator, Jon Barnes has experienced enough seemingly disconnected careers in his short lifetime to confuse any guidance counselor. Charging ahead with the realization that creativity can be applied to any profession, Jon currently works at MD-based ADG Creative where he leads a thriving content marketing practice with clients in cyber, HR, banking, architecture, executive search, and telecom. Speaking frequently on all things content, digital, viral and creative, Jon has run his own advertising and design firm, worked with youth in full-time ministry, and run marketing for a regulatory consulting firm and legal practice dedicated to helping clients succeed in FDA regulatory compliance. His YouTube channel has millions of views with videos on car design, filmmaking, creativity, and other assorted mayhem. His finest work has involved unicorns and trade show pranks, hand-painted car murals, meteorological impostering, fictional office park war heroes, car design, executive ghost writing, and ancient Greek. He holds an Undergraduate Degree in Bible and Theology from Washington Bible College, a Master’s Degree in Modern Studies from Loyola University Maryland, and after flirting with a Doctoral program eventually decided that making YouTube videos was a better investment of energy. A long time Howard County resident Jon lives with his wife Robin and 4 boys in Ellicott City, MD.


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