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Getting at the Heart Marketing & Communications Retreat
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 Export to Your Calendar 5/8/2017
When: 5/8/2017
Where: Bon Secours Retreat Center
1525 Marriottsville Road
Marriottsville, Maryland  21104
United States

Online registration is available until: 5/2/2017
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THE AIMS Marketing and Communications Committee has put together a day of expert advice, hands-on workshops and sharing sessions designed to help member schools get to the heart of their schools' message. We'll start the day with a game-based brand-clarity activity and then learn from keynote speakers Liza Fisher Norman and Rob Norman, creators of InspirED and the School Marketers Brilliance Awards. In the afternoon, we will offer a variety of breakouts as well as some round-table discussions.

Agenda (View a printable flyer for the event here)

8:30-9:30am    Hot Breakfast and Check In
9:30-10:00:      Brand-Clarity Scattegories with Lisa Bond, The Cambridge School   
10:00-12:00:    What Schools Can Learn from Brilliance Awards Winners with Liza Fisher Norman and Rob Norman,
                          InspireEd, including a look at AIMS school sites in comparison 
12:00-1:00:       Hot Lunch
1:00-3:00:         Breakout Sessions, Including Appreciative Inquiry, What's New with Social Media, 7-Second Web Evaluation and more
3:00-4:00:         Roundtables: Social Media Crisis, Internal Web sites and Brand Clarity, New Event Ideas, Creating Style Guidelines, Data collection for Marketing                             Professionals, Decision Making Trees


The tranquil and refreshing retreat center is located at 1525 Marriottsville Road, in Marriottsville, Maryland. You can view photos of the grounds, including the labyrinth, pool and trails here: You can learn more about our keynote speakers here:


Cost: $125 per AIMS Member
Registration Deadline April 27th, 2017 (No Refunds after this date)
$175 NonAIMS Member

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