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Admissions & Retention is Everyone's Role!
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 Export to Your Calendar 4/20/2018
When: 04/20/2018
8:30 am to 2:00 pm
Where: Map this event »
Loews Annapolis Hotel
126 West Street
Annapolis, Maryland  21401
United States


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Join fellow admissions directors for a deep dive into enrollment management issues. Heather Hoerle, Executive Director and CEO of the Enrollment Management Association will be our speaker for the morning portion of the program which will also serve as the closing session for the annual AIMS Heads Conference. Lunch, continued discussion and hands-on activities will round out the day's program.
Please limit your registration to one enrollment management professional per school. Your Head of School is not required to attend in order for your school to send a representative to this event. 


Tentative agenda includes:


Conversation with Heather Hoerle (Heads of School and admissions director will be together during this morning session
      Today's enrollment management concerns for independent schools
      Enrollment Management is a school community priority; not just an admissions office goal


Admissions roundtable discussion and hands-on data-crunching enrollment activity
"Business meeting" for AIMS admissions professionals
     Updates on plans for a free, optional AIMS standard application online including "hotspot" applications mapping and AIMS-member specific application data reports  
     Overview of AIMS Marketing plan and Brainstorming Activity (How your school can take advantage of this membership-wide marketing effort)


Breakfast and lunch will be provided

AIMS Members: $100 (before April 6th) or $110 (After April 6th)

Please note that NO REFUNDS will be issued for cancellations for this class after April 10th.


Consent to Use of Photo / Video / Audio: Registration, attendance at, or participation in AIMS meetings and other activities constitutes an agreement by the registrant to AIMS’ use and distribution (both now and in the future) of the registrant or attendee’s image or voice in photographs, videos, electronic reproductions, and audio of such events and activities.


Presenter Info: Heather Hoerle became executive director for the Enrollment Management Association in 2011. Working with the leadership team, she sets a clear direction for the staff, espousing gold-standard service to members and pushing for us to continuously innovate. Externally, in her work with schools and the wider education sector, she aims to advance the profession of enrollment management and empower individual professionals.

Heather’s career began in independent schools as an administrator, student advisor, and teacher at George School (Pennsylvania) and Westtown School (Pennsylvania). She then embarked on a successful 23-year tenure in leadership roles with two of the world’s largest nonprofit independent school associations: first as associate director of The Association of Boarding Schools (TABS), then as director of admission and marketing services for The National Association of Independent Schools (NAIS), leading to a vice presidency at NAIS overseeing membership, corporate affiliations, customer service, and the annual NAIS Conference.

Heather holds a BA in art history from Mount Holyoke College and a master’s of education in educational administration from Harvard University. She has been a board member for Westtown School (her alma mater) and is presently a trustee for the National Business Officers Association, Princeton Academy of the Sacred Heart, and New Jersey Association of Independent Schools.

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