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Social Media Crisis Management
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When: 01/16/2018
9:30 am to 2:00 pm
Where: Glenelg Country School
12793 Folly Quarter Road
Ellicott City, Maryland  21042
United States

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The golden age of social media is upon us, and leaders are learning how to use these powerful new tools to communicate quickly and effectively in a crisis. Social media has changed the landscape of crisis management and how we acquire, disseminate and analyze information. This interactive session – facilitated by one of the foremost authorities on crisis management – will explore how a range of social media tools may be used to enhance crisis communications. Workshop will include whole group discussions, real situation scenarios, and role-play to further prepare for the inevitable crisis. 

Agenda Includes:
Crisis Management, Leadership and Realities Crisis Communications 
Response Statement (Group Work)
Crisis Scenario (Exercise)
Crisis Scenario (Role-play)
Workshop Wrap-up/Q & A

AIMS Members: $90 (through January 2nd) or $100 (After January 2)
NON AIMS Members: $120  (through January 2) or $135 (After January 2)

If you plan to register 5 or more people for this event, you are entitled to a 10% off discount per person. Please call AIMS at 410-761-3700 for a promotional code you may use when registering your group.
Please note that NO REFUNDS will be issued for cancellations for this class after January 6th. 



Rick J. Kaufman, APR, the Executive Director of Community Relations and Emergency Management for Bloomington (MN) Public Schools, is a nationally respected crisis management consultant, trainer and author. Among the first to arrive on scene at Columbine High School in April 1999, Rick led the Columbine Crisis Response Team and was responsible for coordinating strategic crisis communications throughout the tragic shooting incident, its aftermath and the school and community healing efforts. Rick also served a 35-day assignment as the Field Coordinator for all FEMA Public Information Officers as part of the National Incident Response to Hurricane Katrina in New Orleans, in 2005. 
Rick has trained thousands of educators, law enforcement personnel and emergency management coordinators on the critical steps to effective crisis management, response and communication. He is the author of the Complete Crisis Communication Management Manual for Schools (4th Edition, 2016). 

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