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What's Your Story? Creating A Clear Marketing Vision for Schools


September 20, 2016

9:30 AM to 11:30 AM
AIMS Office


Probably the single largest blockade to a comprehensive, effective marketing campaign is a lack of clarity about what your school does best. James Dale, longtime AIMS school marketing consultant, will lead you on a hands-on journey that will help marketing and admissions professionals begin to craft a compelling “story” that can inform and guide all of your school’s marketing efforts. Bring a laptop, coffee/tea and snacks will be provided. Steps for building the initial story into a fully articulated and promoted campaign will also be explored for those interested.

Trusteeship Today

September 21, 2016

8:30 AM to 12:00 PM
Linden Hall in Ellicott City, MD

Effective trusteeship and governance practices are essential to the health and sustainability of our independent schools. The best practices associated with this work can be learned and refined, and can result in enormous professional and personal satisfaction. This half-day workshop is designed for new and experienced trustees and school heads, and it strikes a balance among the topics of board organization and process, fiduciary responsibilities, support and evaluation of the head, and strategic and generative thinking.


Learn more here.

Authentic Historical Inquiry 

September 22, 2016

9:30 AM to 12:00 PM
Maryland Historical Society


Discover how the Maryland Historical Society's new Historical Investigations Portal (HIP) and Virtual Field Trips can build students' literacy and historical thinking skills while strengthening social studies content knowledge. Teachers will discuss how to engage students of all grades in primary source-based historical investigations before trying HIP, a series of online lessons for students and ready-to-use primary sources for teachers. Teachers will also see how interactive distance learning can bring the resources and expertise of a museum to the classroom. Please bring a laptop with you to this program.


Learn more here.





AIMS Insights

AIMS is launching a new newsletter called AIMS Insights, designed to inform members about interesting and exciting events in the AIMS community, and to highlight member school successes. Our goal is to build community and better communicate the value of independent schools, and the value of the process of accreditation. Read the inaugural issue here.

Seven Questions With....

AIMS is profiling a new school leader each month this Fall in a new series entitled Seven Questions With...For our first profile, we reached out to our new President of the Board of Trustees here at AIMS, Jean Brune. Read the profile here.

Highlighted Events
Annual Heads Conference
April 20-21, 2017
Loews Annapolis Hotel

Job Fair to Promote Diversity

February 25, 2017

Gilman School



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